As you know as a regular reader at Instant Sports Money, for a good while now we have been focusing on what is on offer at three of the top sports betting sites in the UK, Bet365 
Sport, SkyBet and Paddy Power.
Of course, each of these three sites still offers a fantastic choice of betting opportunities, some outstanding promotions and of course, a superb new player bonus for those of you that are keen to sign up with them (and if you haven’t already, we strongly suggest you do so).
However, in the ever-changing world of the UK online sports betting industry, it would be remiss of us not to take a look at what some of the other sites have been up to over the past few months. In reviewing some of these sites, we feel that there are three that could offer our readers and customers a great deal.
So to ensure you get the best possible choice of sports betting offers, promotions and markets across the widest range of sport, Instant Sports Money is pleased to announce that from now on, we will also be focusing on offerings from three more sports betting providers; Betway, Ladbrokes and Coral.
In this article, we are going to introduce you to each of these providers, tell you a little about each and their history and we’ll also look at some of the key reasons why we feel these sports betting sites can now join the elite club we feature at ISM.
Let’s begin by taking a look at the two of the most venerable and recognisable names in the UK sports betting industry in Ladbrokes and Coral, before finishing with a look at the ‘new kid on the block’ Betway.
Ladbrokes Sports Betting
Ladbrokes are one of the most famous and well-established names in the UK betting industry having earned their place amongst the betting elite over many years. The company came to 
prominence through its on course and betting shops across the UK and over the years became one of the biggest names in the UK betting scene.
Having moved into the online arena, it took Ladbrokes a little time to get their online services right for customers and it is still an ongoing process, but their sports betting service for both desktop and mobile customers is now second to none.
Read our Ladbrokes review for more information on how you can sign up and take advantage of a free bet, worth up to £50, when you sign up with the company and enter a special code when doing so.
In addition to a solid new player offer, Ladbrokes are well known for the number of short-term promotions the site offers, alongside a smaller number of longer term offers (such as the Best Odds Guarantee for horse racing). For punters that enjoy logging in and seeing a new promotion to take advantage of every day, Ladbrokes is a fantastic choice.
In addition, In Play betting fans and Live Streaming fans will also find that Ladbrokes offers an exceptional service which, while perhaps not matching the levels of the standard bearer Bet365 when it comes to these features, is certainly right up there close.
Finally, you can get added value each day on selected bets with Ladbrokes Daily Price Boost offer, this enhances the prices of selected popular bets meaning that if you bet with Ladbrokes, you are usually sure of getting the leading market price for that particular bet.
Coral Sports
Like Ladbrokes, Coral made their name on the high street, offering British punters some of the best sports betting markets, particularly for horseracing and football, for many years. 
However, since the advent of the digital age, Coral has also made a name for itself as being one of the high street bookmakers to make a successful transition into the online sports betting industry.
As a new customer, you immediately get a great deal with Coral when you sign up online. Simply place a bet of £5 with Coral and when you do, you will receive back a £20 free bet from Coral as a welcome bonus. This is a great way to get yourself started when betting with Coral.
Coral also offer a number of other top promotions which vary greatly across a number of sports and a number of different betting markets. This means that if you want to bet on a specific sport, there is a good chance Coral will have an offer running on it. The sheer number and variety of promotions was one of the first things that drew us to the site.
Customers at Coral who enjoy Live Streaming and In Play betting are also well served as the site offers an excellent service for both. The live streaming service does tend to be focused on a smaller number of sports than say, Bet365’s service, but the number of sporting events shown in these sports is excellent.
Coral users also have access to the Coral Connect service which allows you to withdraw and deposit money into your Coral account at any Coral shop in the UK using the card. This is a completely free service available to Coral customers upon application for a Coral Connect account card.
Betway Online Sports Betting
Unlike Coral and Ladbrokes who cut their eye-teeth in the betting shop industry over many years, Betway was devised relatively recently as a company aimed to earn itself a place in the 
burgeoning online sports betting industry and to be fair, that is precisely what this company has done.
Key to the company’s strategy has been the design of the website and app, both of which are extremely user friendly and make placing bets on a wide range of sports very quick and easy. A strong advertising campaign, plus sponsorship of Premier League team West Ham United has seen Betway emerge, like Bet365 Sport, as one of the biggest online sports books.
New customers can receive a welcome offer of a 100% bonus free bet of up to £30, depending on how much you wager with your first bet with the company. This is a standard offer, perhaps not the most spectacular or best value, but it is extremely simple to realise and you only need to wager your full bonus once to meet the wagering requirement.
One of the main reasons we added Betway to our list of top sports books is the extensive range of offers and promotions available on the site. Simply click on the “Plus Promotions” section and you will receive an up to the minute list of these offers and promotions, any of which can be accessed easily. The promotions are generally great value and cover a wide range of sports and are a mix of short-term and longer-term offers.
Another reason we liked Betway was because the site offers a very good esports betting service, which is one of the fastest-growing online sports betting markets at the moment and is something that, in future, many more punters may be interested in having a flutter on as the market grows in the UK.