Horseracing betting remains one of the most popular forms of betting in the UK. The sport has a long history with the bookmaking industry and the fortunes of one have almost always been linked 
with the success of the other.
Whether you bet in betting shops, online or via mobile, horseracing still remains a key driving sport in the betting industry and as such, it is unsurprising that it is a popular subject for promotions and offers at all the top bookmakers.
In this article, we are going to take a look at the different horseracing promotions and offers that you can find at our trio of top bookmaking sites, Bet365, Paddy Power and SkyBet. We’ll highlight some of the key offers and deals available on each site allowing you to select which offers you the best choice of options when you fancy a flutter.
Let’s begin with the biggest of all the sites, with over 19 million customers worldwide, Bet365 Sport is one of the biggest online gambling companies in the world and horseracing is a key part of their strategy. Let’s find out how:
Bet365 Horseracing Offers
Bet365 offer a number of different promotions and offers for horseracing, in addition to a number of other features which makes them one of the industry leaders when it comes to this form of betting.
Outlined below are the main horseracing offers available at Bet365:
Bet365 Price Promise
Bet365 will check the odds on every runner in every live televised race on ITV or ITV4 to ensure that they offer at least the best odds on that runner out of all the top UK bookmakers. Only races shown live on ITV or ITV4 are included in this offer.
ITV 4/1 Offer
In addition to the Price Promise, Bet365 also run an offer on all live races shown on ITV or ITV4. Simply place a bet on any live ITV or ITV4 race and if your horse wins at odds of 4/1 or greater, Bet365 will reward you with a risk free bet on the next live race. Simply place a bet to the same value as your previous winning bet and if your bet loses, then Bet365 will refund the stake. Keep picking winners and Bet365 will keep giving you risk free bets (risk free bet maximum value is £50).
Feature Race 4/1 Offer
On days when there is no live racing on ITV or ITV4, you can still earn risk free bets thanks to the Feature Race 4/1 offer. The offer works in the same way only each day there is no live racing on TV, Bet365 will designate one or more races as Feature Races. Place a bet on these and if your selection wins at odds of 4/1, you’ll receive a risk free bet on the next Feature Race to the same value as your initial bet. Once again, keep picking winners at odds of 4/1 or more and you’ll receive additional risk free bets. (maximum bet value £50)
Best Odds Guaranteed
Place a bet with Bet365 and take the Early Price or Board Price and regardless of what the Starting Price of your selection is, you’ll always be paid out at the higher odds. For example, Back a horse with an Early Price of 5/1 and if at the start of the race its starting price is 8/1, then if the horse wins, you’ll be paid out at 8/1. Alternatively if the horse is backed in from 5/1 to shorter odds, you’ll still receive your payout at the 5/1 original odds.
Racing Value
Bet365 offer a number of other offers including Early Prices on every UK and Irish Race, Showcast Exclusive bets on selected races, Enhanced Place Terms and no 5p Rule 4 deductions. In addition, Bet365 also pay out on horses that win a race but are subsequently disqualified pending a Stewards Enquiry.
Other key features that Bet365 offers to supports its horseracing betting section is the ability to watch Live Racing Streams from across the UK and Ireland provided you have placed a bet of £0.50 or greater on the race. This service is also available to mobile devices. There is also an extensive Racing Archive where punters can research the form of horses and view runs in previous races free of charge. Bet365 also offers a Virtual Horseracing service.
Paddy Power Horseracing Offers
When it comes to their horseracing offers, Paddy Power present theirs in a very different way to Bet365 Sport. Many of Paddy Power’s offers come via their popular Specials Markets which we’ll examine in more detail below alongside some of the other key features and offers on the site.
Horse Racing Guaranteed Prices
This is essentially the same kind of offer as Bet365 have in their Best Odds Guaranteed deal. Simply, with Paddy Power, regardless of what the price is of your selection when the race starts, you will always be paid out at the higher price, either the SP, or the odds you took when you placed the bet, whichever is higher. Take 3/1 and if your horse wins at 4/1, you are paid out at 4/1. Take 4/1 and if your horse wins at 3/1, you are paid out at 4/1.
Daily Racing Specials
Paddy Power also offers a number of special offers on specific races each day through their Daily Racing Specials promotion. These offers do change from day to day and there are periods when Daily Specials in racing are not available. Offers tend to come in the form of money back if your horse finishes second, or extra places paid out on each way bets in selected races.
Horse Racing Specials
These are specials which are usually promoted in advance of a major horse race or event being run, such as the Cheltenham Festival, the Grand National, The Guineas Festival, Derby etc. They often run along similar lines to the Daily Racing Specials in terms of the type of offer, but they are related to bigger horse racing events coming up in future weeks.
Paddy Power’s Specials offers listed above do tend to change regularly, whereas Bet365’s offers are available across both the flat and national hunt racing seasons. Paddy Power also offers Virtual Horseracing to its customers as well as Live Racing streams provided you have placed a bet of £1 or more on the race you wish to view.
SkyBet Horseracing Offers
SkyBet offer an excellent horseracing service via its site and it is especially easy to use on a mobile device. The company has a number of offers running, although sometimes these are not 
quite so easy to find as on other sites.
Best Odds Guaranteed
Similar to both the Paddy Power and Bet365 Sports offer above. SkyBet also ensures that its customers receive the highest possible price for their selection if it wins across every race. So whatever the price is when you back the horse compared to the Starting Price, you will always receive the higher odds with SkyBet.
Specials
SkyBet also run a number of specials regularly on the site offering Money Back on bets if your horse finishes second, or additional paid places in certain races.
Price Boost
SkyBet also will choose certain runners in specific races each day and offer a Price Boost on that, ensuring that the price available for this selection is the best price you can find in the UK.
Racing Rebate Promotion at Sky Casino
Sky Casino (SkyBet’s sister site) also offer its customers that bet on racing a chance to recoup their losses via its Racing Rebate promotion, though you have to be active on both Sky Casino and SkyBet to use this offer.
Additionally, SkyBet also offer the chance to view Live Streams of races from the UK and Ireland (provided you have bet £1 or more on the race) and there is also Virtual Racing available on the site, as well as Daily Tips from resident tipster Alex Curran and a large number of Specials bets on future markets.
As you can see, the offerings from each of the bookmaking sites listed above is very similar but also subtly different and it is by identifying which type of offers and features will suit you best, will you find the ideal site to bet with on the horses.